Archive for the ‘Ageing’ Category

Sorry for the delay, my work-Raquel

presentation of my work

Categories: Ageing

Parent child story book and play mat (Harry)

Categories: Ageing

‘rough and tumble’

Parent and children playing together

Categories: Ageing

South Cross, care homes

February 19, 2010 Leave a comment
Some points I  consider relevant:
  • Our philosophy of care is to provide the highest standard of person specific care through a range of specialist services.
  • Southern Cross takes the subject of Dignity in our care homes very seriously…
  • We actively encourage our service users to personalise their own rooms and to participate in the decision making with their home.
  • Sometimes the smallest things can make a difference – and making a difference is what Dignity in Care is all about.
  • Although Southern Cross mainly provide care for the elderly we also have specially designed units for individuals with learning disabilities and/or physical disabilities.
Categories: Ageing

Marketing to Older People: Fact and Fiction

February 14, 2010 Leave a comment

The population of the UK is now older than ever before. According to the Office for National Statistics, there are now more adults aged over 45 than there are under 45. This was described by a Government report last year as a ‘tipping point’ and the UK population will continue to age for the foreseeable future. According to the Economist (26.06.09), this is a ‘slow-moving but relentless development that in time will have vast economic, social and political consequences’.

  • Customer wealth
  • Retirement
  • Imagery
  • Where next for Inclusive Design?

1. Inclusive branding and marketing.

2. Inclusive communications.

3. Inclusive Service.

The following article is to appear next month in BT Resources, a newsletter sent by BT to its financial services customers.( It talks about our customers, so 3rd age people, and how to tackle this…quite relevant and interesting!)

Categories: Ageing, Emotional Objects Tags:

February 13, 2010 Leave a comment

Okinawa Centenarian Study

–Study on the ageing patterns on the Japanese islands of Okinawa, which found a disproportionate amount of centenarians in good health compared to the global average.

Categories: Ageing

Empty Nest Syndrome

February 13, 2010 Leave a comment

Empty-nest syndrome is the name given to a psychological condition that can affect a woman around the time that one or more of her children leave home. In 2009, with unprecedented numbers of young people going to college, it is so common that Parentline Plus have actually established an advice line for people who have it.

Categories: Ageing, Physcology