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Posts Tagged ‘Age’

Marketing to Older People: Fact and Fiction

February 14, 2010 Leave a comment

The population of the UK is now older than ever before. According to the Office for National Statistics, there are now more adults aged over 45 than there are under 45. This was described by a Government report last year as a ‘tipping point’ and the UK population will continue to age for the foreseeable future. According to the Economist (26.06.09), this is a ‘slow-moving but relentless development that in time will have vast economic, social and political consequences’.

  • Customer wealth
  • Retirement
  • Imagery
  • Where next for Inclusive Design?

1. Inclusive branding and marketing.

2. Inclusive communications.

3. Inclusive Service.

The following article is to appear next month in BT Resources, a newsletter sent by BT to its financial services customers.( It talks about our customers, so 3rd age people, and how to tackle this…quite relevant and interesting!)

http://www.rhcadvantage.co.uk/news

Categories: Ageing, Emotional Objects Tags:

Dan Buettner: How to live to be 100+

To find the path to long life and health, Dan Buettner and team study the world’s “Blue Zones,” communities whose elders live with vim and vigor to record-setting age. At TEDxTC, he shares the 9 common diet and lifestyle habits that keep them spry past age 100.

Categories: Ageing Tags: ,